At Vodafone UK, the sales team had created an iPhone sales landing page which out performed all the other shop pages. It wasn’t pretty but it was good for visitors as it showed all the options along with stock and delivery status.
When the new iPhone 5 launched, the team could not fit all of the options into one page. On top of that, some wanted to remove the page and send visitors through the standard shop, which would mean increased steps for users and lower conversion. I conducted research, wireframed, prototyped and collaborated with a graphic designer to find a solution.