Whilst head of online merchandising at O2, they had a major launch (O2 Refresh) with changes to product and tariff pages. Time had run out and the original redesign wasn’t approved.
Following the workshop, the product team redesigned the page in just 4 days. The final design is below. The good news was that we could merchandise products properly and vendors like Nokia, Sony and HTC were delighted. Compromises included 1) non product USPs interrupting the product content, 2) too many tabs, 3) main call to action not prominent, 4) visual clutter, 5) no stock status and 6) not being able to show all colours and sizes on one page due to technical limitations.