HI, I’M SAM

I SIMPLIFY
EXPERIENCES

AND

INCREASE
CONVERSION 

For more than 9 years, I’ve been simplifying user experiences and increasing journey conversion. I’m hard working, analytical, observant and absorbed with how people think, feel and respond to an experience. Understanding peoples context and thought processes, to create journeys with less thinking and effort.

 

I’m big on ‘before and after’ evidence and deep dive into data and user research. From a tech sales background, I believe in doing the hard work before starting design. Putting users first, getting actionable insight and problem solving.  I love that moment of clarity in a team when we know what will make a difference and are excited about the challenge.  Then the fun bit – creating and iterating wireframes and prototypes and testing them.

SKILLS

USER EXPERIENCE DESIGN
95%
USER RESEARCH
95%
CONVERSION RATE OPTIMISATION
95%
ANALYSIS
90%
PROTOTYPING
85%
USER JOURNEY MAPS
85%
SERVICE DESIGN
80%
USABILITY TESTING
80%
What I do
  • Get under the skin of what users really need
  • Find out what users are trying to do and how
  • Test and analyse end to end journeys in detail
  • Involve teams in researching users context, behaviour
  • User research, usability and data research
  • Design simpler journeys with less ‘thinking’ and effort
  • Prototype and wireframe (in Axure and HTML toolkits)
  • Design AB / MVT multivariate tests
  • Create user journey, experience and service maps
  • Deliver actionable insight to make prioritisation easier
  • Deliver evidence and strategy to meet business goals
What I don’t do
  • Graphic design
  • Coding or front end development
  • Programme management

PORTFOLIO

 
 
 
 
 
 
 

PROCESS

  • Discovery

    Data and user research. interviews, competitor research, ethnographic research, workshops, process mapping, videos and usability

  • Actionable insight

    Synthesise research data to define user needs, personas, scenarios and user flows

  • Ideate

    Problem solving - definition, principles, iterating ideas, mvp prioritsation, feature ideation.

  • Design

    Design wireframes, prototypes, mockups, iterate and improve

  • Test & iterate

    Usability test with users, iterate and repeat