I’m big on ‘before and after’ evidence and deep dive into data and user research. From a tech sales background, I believe in doing the hard work before starting design. Putting users first, getting actionable insight and problem solving. I love that moment of clarity in a team when we know what will make a difference and are excited about the challenge. Then the fun bit – creating and iterating wireframes and prototypes and testing them.
Data and user research. interviews, competitor research, ethnographic research, workshops, process mapping, videos and usability
Synthesise research data to define user needs, personas, scenarios and user flows
Problem solving - definition, principles, iterating ideas, mvp prioritsation, feature ideation.
Design wireframes, prototypes, mockups, iterate and improve
Usability test with users, iterate and repeat